As Lufthansa moved into a new era with their new brand, they wanted to ensure that the physical legacy of their earlier identity would not go to waste.
I was invited to ideate and visualise a comprehensive set of product concepts that utilised reclaimed branded materials (inc. signage, fabrics, uniforms, advertising, and other printed collateral et al) across as many different product brackets as possible.
In the early stages, it was difficult to know exactly what materials would be available so the concepts needed to be engaging enough to get buy-in from the relevant parties but also real-world enough that they could be used as a blueprint to guide collaborators to take the scheme to the next stage.
The results were used in internal presentations to key Lufthansa stakeholders and potential collaboration brands. In the event the concepts did the job that they were intended to do, the project got the green light, and now final products informed by my ideas are hitting the marketplace.
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Client: Lufthansa
Sports, toys & games
Apparel & accessories
Homes & Living
